Caerus serves colleges and universities that need help with enrollment communications projects and strategy. If your project has outgrown your team, we understand your world—firsthand.

Not just another higher ed consultant

We know what it’s like to be in your shoes. Tara is a former higher ed administrator with five years on staff as Swarthmore College’s Director of Admissions Communications. There, her team produced record-setting work, year after year. Industry honors included a Webby nomination and gold awards from CASE and CUPRAP.

Caerus was founded in 2019 to create audience-focused communications for a broader range of colleges and secondary ed institutions. Notably, Tara is one of very few enrollment communications professionals who holds some of the same credentials as many financial aid administrators, including a certificate from the College Board’s Institute for Financial Aid in Princeton. Many of our higher ed projects bridge the gap between financial aid and admissions offices, with a focus on service to students.

project examples

Our goal at Caerus is to improve the student experience of college admissions and financial aid. Our clients trust us with strategic communications work, such as:

  • Integrated marketing communications strategy
  • Admissions and financial aid websites
  • Student-facing financial aid webinars and brochures
  • Recruitment email campaigns and landing pages
  • Print pieces for recruitment travel
  • College access campaigns
  • Financial aid content audits
  • Tuition reset strategy and messaging

The pieces we produce help educate students about college admissions and financial aid, particularly first-generation and low-income students. Caerus seeks out clients who support college access.